Title: The Western Canada Pavilion
Client: Canadian Corporation for the 1967 World Exhibition
Product: Brochure
Size: 90mm x 211mm
Year: 1967


Product copy

The Western Canada Pavilion

Manitoba, Saskatchewan, Alberta, British Columbia

In less than an hour, you have travelled from Manitoba, through points in Saskatchewan and Alberta, to locations in British Columbia, in your tour through the Western Canada Pavilion. During that time, you have had opportunity to see just a few of the sources of wealth of that vast sweep of country, and to enjoy your participation in the simulated development of those selected resources.

The Western Canada Pavilion has been erected as a joint project of the governments of British Columbia, Alberta, Saskatchewan and Manitoba, and has cost approximately $1,350,000. It is some 12,000 square feet in area, and its roof reaches some 40 feet above street level. Towering above the roofline by some 20 feet are the tips of growing fir trees, from the forest floor within. The shape of the roofline represents in cross section the topography of western Canada, with the flat sweep of prairie, the rising foothills and the tree-clad mountain slopes.

Many of the components of the displays have been contributed by commercial and business firms throughout the west. Their involvement is gratefully acknowledged and their names listed.

Your hostesses and guides in the Pavilion are from western Canada too, four from each of the four western provinces. It is their hope, on behalf of their respective provinces, that you will not hesitate to write for more information on the area of interest to you. You may write to any of:

British Columbia Department of Industry, Development, Trade & Commerce, Victoria, B.C.
Alberta Department of Industry and Development, Edmonton, Alberta.
Manitoba Department of Industry and Commerce, Winnipeg, Manitoba.
Saskatchewan Department of Industry and Commerce, Regina, Saskatchewan.

Image captions

Pavilion visitors find themselves in a realistic western farm scene as they progress through the agricultural display capsule, toward the livestock section.

Research and development, by private industry and by government, has played an important role in the growth of western industry.

The immense logging truck is an overwhelming center of attraction in the forest scene, as surrounding trees project their tops through the open roof.

The mine, with its rocky walls imbedded with representative samples of the west’s many kinds of mineral riches, depicts Western Canada’s underground wealth.

Energy moves by tube, and the energy capsule conforms to this shape as it displays impressions of the tremendous energy resources of the western provinces.

The wholesome odours of processing food and the glitter of moving cans enriches the atmosphere of the food processing section.

Products of western Canadian forests range from plywoods to pulp, and from paper to timber, impressively displayed in this animated experience capsule.

The realistic fishing shed, and the writhing netful of fresh fish dripping from the side of the fishing boat, testify to the importance of the fresh and salt water fishing industry in the west.

The way of life of Western Canada’s greatest resource, its people, is presented in a three- screen theatre.


Concept Designer-Opus International, Toronto; Architect-Beatson Stevens Associates, Calgary; Engineers-Reid Crowther and Partners Limited, Calgary; Construction-A. N.Bail Limited, Montreal; Display Design and Construction-Daly Displays Ltd., Winnipeg; Uniforms-designed and provided by Manitoba GarmentIndustry.