Title: Festival Canada ’71
Client: Canadian Government Office of Tourism
Product: Brochure
Size: 103mm x 217mm
Year: 1971


Product copy

Festival Canada ’71

Where It’s At

Canada is action country.

From coast to coast there are things to do, places to see, people to meet. From the cosmopolitan excitement of Man and His World in Montréal to the zany citizens of Nanaimo bumping across 36 miles of open sea in a fleet of bathtubs, it’s there waiting, and it’s different.

From west to east, it’s a busy year – British Columbia celebrates a centennial, Saskatchewan their Homecoming Year, Ontario has opened Ontario Place.

Focal point of the action this year will be Ottawa and the national capital region, where FESTIVAL CANADA 71 has everything from culture at the National Arts Centre, to a national championship bicycle race along the area’s beautiful parkways.

This is what’s happening in July – across the nation.

Newfoundland & Labrador

July 5 – 31 – St. John’s
SUMMER FESTIVAL OF THE ARTS: Featuring famed Canadian soprano Maureen Forrester, live theatre, classic films, and a variety of musical entertainment.

Prince Edward Island

June 28 – September 5 – Charlottetown
SUMMER FESTIVAL: Featuring “Anne of Green Gables”, “Jane Eyre”, and “Mary”, a new musical based on the life of Mary, Queen of Scots.

Nova Scotia

July 2 – August 28 – Halifax
NEPTUNE THEATRE’S SUMMER PROGRAM: “Blithe Spirit”, “Star-Spangled Girl”, and “The Importance of Being Earnest”.

New Brunswick

July 28 – August 1 – Saint John
LOYALIST DAYS CELEBRATION: First annual celebration of Canada’s oldest incorporated city’s Loyalist heritage: a re-enactment of the landing of the United Empire Loyalists in 1783.


June 12 – September 6 – Montréal
MAN AND HIS WORLD: Montréal’s permanent exhibition. Entertainment and restaurants from many countries.

July – August – Province-wide

July 17 – August 8 – Québec City
SUMMER FESTIVAL: Concerts and recitals under the stars, art exhibitions, theatre.

National Capital Region

FESTIVAL CANADA – 1971: Ottawa’s National Arts Centre: feature a new presentation of “The Marriage of Figaro” (July 6, 9, 12, 14, 17), Tommy Hunter (July 7), Monique Leyrac (July 10), lan and Sylvia (July 20), and The Royal Winnipeg Ballet’s world première of “The Ecstacy of Rita Joe” (July 27, 28, 30, 31).

Other events include: Raftsmen’s Festival in Hull (July 2-11); Tour de Gatineau, 100-mile Canadian cycling championship race (July 17 or 18); Antique Auto Tour (July 18).


June – October 9 – Stratford
STRATFORD FESTIVAL: “Macbeth”, “Volpone”, “Much Ado About Nothing”, and “The Duchess of Malfi”, “An Italian Straw Hat”, “There’s One In Every Marriage”.

June 14 – September 5 – Niagara-on-the-Lake
SHAW FESTIVAL: “The Philanderer” by Shaw, Weingarten’s “Summer Days”. “Tonight at 8:30” by Noel Coward, and “War, Women, and Other Trivia”.

July 9, 10, 11 – Toronto Island
MARIPOSA FOLK FESTIVAL: Featuring Pauline Julien, Stompin Tom Connors, Tom Kines, Bruce Cockburn.

July – October 11 – Toronto
ONTARIO PLACE: Opened in May, an exciting avant-garde development on the Ontario waterfront, restaurants, entertainment.


July 1 – 4 – Flin Flon
FLIN FLON TROUT FESTIVAL: Street dances, flour packing and fishing contests, Gold Rush Canoe Derby.

June 25 – July 3 – Winnipeg
MANISPHERE 101 (Red River Exhibition); Industrial showcase, carnival attractions, stage shows, band competitions (June 25).


July 12 – 17 – Saskatoon
SASKACHIMO: Fun-filled festival of parades, midway attractions, races, exhibits, stage shows, rodeo events.

July 27 – August 7 – Regina
BUFFALO DAYS AND EXHIBITION: salute to the Old West.


July 5 – August 14 – Banff
SUMMER FESTIVAL: The Rocky Mountain resort town of Banff stages its annual summer festival with concerts, recitals, opera, ballet and drama productions.

July 8 – 17 – Calgary
CALGARY EXHIBITION AND STAMPEDE: The world’s best cowpokes show off their roping and riding skills and the city itself whoops it up.

July 22 – 31 – Edmonton
KLONDIKE DAYS: A celebration that recaptures the bravado and slightly risqué atmosphere of the Gold Rush era.

British Columbia

July 1 – 10 – London-Victoria
LONDON – VICTORIA CENTENNIAL ’71 AIR RACE: 100 aircraft from Canada, the United Kingdom, Australia, Belgium, France, Germany and the United States will participate.

July 17 – 25 – Vancouver
9TH ANNUAL GREATER VANCOUVER SEA FESTIVAL: Aquatic events include water ski races, power boat races, Indian war canoe races.

July 20 – Province-wide
BRITISH COLUMBIA CENTENNIAL DAY: Throughout the province special activities and ceremonies focus on this day when, in 1871, British Columbia entered Confederation.

July 25 – Nanaimo
NANAIMO BATHTUB RACE: Entrants in this zany contest must pilot a bathtub or reasonable facsimilie, across 36 miles of choppy seas to Vancouver.

Northwest Territories

June 21 – Yellowknife
MIDNIGHT GOLF TOURNAMENT: Annual 18-hole event; the first nine holes are played before midnight, the second nine completed at about 6 a.m.

Yukon Territory

June 19, 20, 21
KLONDIKE 1,000: 1,000-mile motorcycle endurance run – first of its kind in the northland.

The Canadian Government
Travel Bureau
Ottawa, Canada