Title: Welcome to Iran Pavilion
Client: Iranian Government
Product: Brochure
Size: 100mm x 232mm
Year: 1967


Product copy

Welcome to Iran Pavilion

The Pavilion of Iran is situated on Ile Sainte-Helene, just across from the Metro station (B-318).
In style it was inspired by an ancient Iranian structure, dating back to 1087 A.D. The 2000 S.F. tile work that decorates the columns of the Pavilion is an authentic example of Iranian decorative art.

Iran of the past, the present and the future: this is the subject within the framework of Man and His World the Expo 67’s symbol, which the Pavilion adopted as its theme.

On the ground floor events from the ancient history of Iran are depicted graphically. They show the immigration of the Aryans into Iran and the formation of the great Persian (Iranian) Empire. Then there are the special arts of the Iranians, their dress; food; their hospitality, and based on these facts are presented the possibilities and programmes of interest to tourists who visit Iran.

Under the caption “Iran the Land of a Thousand and One visages”, a section of the same floor has been allocated to show the physical features of Iran. This section comprises scenes showing these features and their particular characteristics, such as the seas and rivers; deserts; jungles; tropical regions and the colder regions the places of interest and the beauty spots of the country which are worth visiting and finally the people of Iran who, while descended from different racial stocks, have preserved their distinctive original traits and have come together to form the Iranian nation.

On the first floor whatever catches the eye belongs to the present era: industry, health and sanitation, agricultural, social patterns, communications and other walks of life in Iran. Comparison of possibilities and methods of exploitation of natural resources in ancient times and in the modern era have been graphically represented in another section of the same floor. Through these models one can see that Iranians were the first to exploit subterranean water resources to be found in dry areas. So were they the first to harness horses and use them for riding as well as running their communication system. They were also known to have first cultivated wheat to provide food for themselves. Alongside these charts are depicted present conditions in Iran with reference to natural resources on land, in the seas and in subterranean deposits. Petroleum which forms the greatest of these underground resources of Iran, has been given a prominent place in this section.

The section to be visited last has been devoted to the latest socio-economic changes which have taken place in Iran- changes which have radically transformed the image of this ancient land and have brought into being completely new social, economic and cultural standards-all these changes going far to form what is now called modern Iran.

Lighting and colours used in the Pavilion reflect original Iranian hues. The presentation seeks to reproduce both the atmosphere and the spirit of Iran.

On the ground floor patio programmes and displays are staged from time to time and a bar serves Iranian spirits and wines with caviar and pistachio nuts and other specialties.